In Dubai, the real estate market is increasingly dominated by branded residences embodying prestige, luxury and technology. Simply put, branded residences in Dubai are the symbiosis between very high-end real estate units and the recognition of globally established brands. These include Mercedes-Benz, Bugatti, Armani, Bulgari, Orla by Dorchester Collection and many more.
Yes, Dubai loves luxury and is making it known with these prestigious new residences, construction of which has increased by 160% over the past decade.
A branded residence is a real estate complex that fuses brand services with highly refined design. This trend in Dubai real estate is set to double in the next five years, overtaking the state of Florida, which previously held pole position in this segment.
Branded residences are not just a feat of architecture. They also meet service expectations worthy of a five-star hotel.
It's in the Downtown community that Mercedes-Benz has built its very first branded residence with a 341-meter skyscraper. Triplexes, apartments with up to four bedrooms, terraces with swimming pools, aesthetics, the design proposed by Mercedes-Benz combines modernity, luxury and great refinement.
Bugatti, the famous French manufacturer of sports cars, has signed a contract with developer Binghatti for the development of a branded residence in Dubai's Business Bay community. Prestigious real estate units began selling in 2023, and the project is scheduled for completion in 2025. The purchase of a Bugatti-branded residence is priced from around 19 million dirhams.
It's now 15 years since Armani unveiled its very first branded residence in the city of Dubai. In collaboration with developer Emaar, the establishment occupies a strategic geographical position in Burj Khalifa. The Armani complexes are located between floors 9 and 16 and offer luxury apartments, designated by the Italian fashion house himself.
At present, Armani residences are also being developed in another Dubai community, namely the famous Palm Jumeirah, which carries with it all the city's luxury. The apartments should be available in 2026 for an estimated initial investment of 39 million dirhams.
Orla by Dorchester Collection has brought together the best of technology and real estate refinement to offer investors very high-end residences on the edge of the Palm Jumeirah community. The two- to four-bedroom real estate units are a statement in their own right of luxury and also of thought structured by top architectural and design talent.
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Nature, watery vibes, technology are words that could define the Orla by Dorchester Collection brand residences.
If you're dreaming of buying a sports car, surely then you've thought of a Lamborghini. The car brand is also a major player in Dubai real estate with its Woodland Residences complex, which sold for just over 420 million dirhams in just 7 days.
The project is currently under development and is not expected to be finalized for a few years.
Yet another Italian brand that elegantly embodies brand residences in Dubai. Wearing Versace is a great way to display class, but owning a Versace residence is already another story.
In the Creek Harbour community, Palazzo opened its doors in 2015. Residences, villas, hotels, apartments are available for a starting investment of around 2.5 million dirhams.
Cavalli, a very large design brand, has partnered with developer Damac to build its branded residences in Creek Harbour. Cavalli apartment suites ensure a very upscale lifestyle, going far beyond simple ocean-view real estate.
Gastronomic dining, a plunge pool, sports facilities, aquatic decor, Cavalli is always a very serious reference when it comes to design and decoration.
In his lifetime, Karl Lagerfeld was a fashion designer of genius, and in 2024, his couture house is still propagating his expertise in design and avant-garde fashion.
The Karl Lagerfeld-branded residence project was even recently unveiled and will feature 51 units in the Meydan community. They will be built in collaboration with developer Taraf.
There's no doubt that branded residences are revolutionizing luxury real estate in Dubai. They have dramatically increased the value of apartments and villas, attracting investors in search of unrivalled prestige.
Personalized services and exclusive facilities are setting new standards in this real estate market, openly geared towards a clientele that is both affluent and international.
Downtown, the Palm, Creek Harbour, Business Bay, are the communities offering the most branded residences, and in the coming years they should easily double in number, further enhancing Dubai's reputation as a prestigious and innovative living space.
It should also be noted that real estate in Dubai is also largely geared towards off-plan sales, where investors buy an apartment or house before construction is complete on the basis of its technical specifications or even its location.
To purchase a branded residence in Dubai, we invite you to contact our Prestige Immobilier Dubai agency for a free consultation.
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